HOP FITNESS.

I SET OUT TO CREATE AN AD THAT INSTILLED EVERYTHING THAT IS HOP FITNESS. HARDWORK. PROFESSIONALISM. TEAMWORK. performance. COMMUNITY. USING A RUN AND GUN SET UP WITH THE FUJIFILM X-S1O.

Paula O’Hagan, the owner of HOP Fitness, gave me full creative control of this project, from the idea to the shot list. With her crucial input we created a visual that truly showcases everything about HOP Fitness and the outstanding work that goes into it by the founder.